Beyonce has been BUSY in the background working on the third amalgamation of her UBER-popular IVY PARK line, indubitably called, ICY PARK! The new line has a winter-toned streetwear aesthetics and features looks modeled by the ICE QUEEN herself, Bey, Gucci Mane. Hailey Bieber, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman also make appearances in the new icy Ivy drip.
In BEYONCE grand style, she showcases the LOOKS in a new visual complete with ice-capped mountains, ski-lifts, latex chaps and a whole lot of ASS— I mean sass! Take a LOOK!
Adidas proclaims the fresh addition to the Ivy Park line as a means to “challenge perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland,” deeming it “refreshingly chill with dynamic looks and silhouettes throughout.” The new release also arrives with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers.
You want IN on some of these ICE COLD FITS? The full collection launches February 19 at http://www.adidas.com/ivypark and in-store availability (along with select retail locations globally) from February 20.