5G is the WORD of the day at this year’s APPLE EVENT!
Apple Inc. unveiled a new iPhone Tuesday capable of connecting to a much faster 5G cellular network, which investors are betting will spur strong demand.
Chief Executive Tim Cook stood at the company’s Cupertino, Calif., headquarters to begin the webcast, streamed on Apple’s website—a visual reminder of how the tech giant’s latest flagship-product introduction differs from previous ones because of the coronavirus pandemic, which closed businesses and left people sheltering at home around the world for much of this year.
The iPhone 12 offered a new physical appearance from last year’s smartphone, moving from a rounded design to a flatter-edged look reminiscent of the iPhone 4. Apple revealed four versions of the phones ranging in sizes and starting in price from $699 for the iPhone 12 Mini with a 5.4-inch display. The iPhone 12 Pro Max has a 6.7-inch display, an increase from 6.5 inches; the higher-end versions emphasize the camera abilities.
The greatest hype going into the event, however, has been about the device’s 5G capability. Apple’s adoption of the next-generation wireless standard places intense focus on the new technology that has been years in the making. Cellular network carriers have been scrambling to roll out 5G service across the U.S., but coverage remains spotty in the country and it isn’t clear yet whether customers will want it.
“Today is the beginning of a new era for iPhone,” Mr. Cook said.
Shares slipped as the event took place, which has occurred with previous Apple events, before rebounding. With few people familiar with the new cellular service, Mr. Cook made an effort to describe why 5G technology would improve their experience. He cited improved downloads and uploads, higher-quality video streaming, better gaming and less network congestion. Apple also highlighted the integration with the company’s new A14 Bionic microchip.
The presentation included demonstrations of how 5G iPhones could be helpful in downloading important medical images and for remotely designing factory spaces—tacit acknowledgments that some of the most likely customers for the technology might be business users who can benefit from faster connections.
In recent years, Mr. Cook has been stretching the iPhone lineup to appeal to an array of pocketbooks. That was on display again Tuesday: A step up from the iPhone 12 Mini sits the iPhone 12, starting at $799 with a 6.1-inch display. On the higher end, the iPhone 12 Pro starts at $999, with the Pro Max offering the largest display and beginning at $1,099.
The iPhone 12 and 12 Pro will be available for pre-order Friday and thr Mini and iPhone Pro Max will be available Nov 6th!