Best Friends from Viral Hugging Video Featured in Fashion Campaign to Benefit Charity

Remember the super adorable tots seen running to each other and hugging? The video was posted on social media back in September and quickly went viral! Well the two are back and are the faces of a new fashion campaign!


Two best friends who captured the hearts of millions after they went viral last year are now featured in a clothing campaign to help raise funds for charity.

Friends Maxwell Hanson and Finnegan McKenna became social media stars in September after footage of them running toward each other for a hug was viewed by millions. The video was made even more exceptional when taking into account America’s current strife with race relations and equality, as highlighted by the Black Lives Matter movement.

Maxwell, who is Black, and Finnegan, who is White, are now in a campaign by athleisure brand BOY MEETS GIRL to promote antiracism.The boys are shown on a collection of shirts and sweaters from the brand that features images of their viral hug.

Proceeds from sales of the items will benefit the From Privilege to Progress’s National Movement — a foundation focused on “the desegregating the conversation about race and racism” started by two women who filmed Black men being unjustly arrested at a Starbucks in 2018.

“These items were created to help work toward the brighter future, that the video inspired, where racial justice is a realized goal,” a statement sent to PEOPLE by BOY MEETS GIRL reads.

“Too many people have suffered the terrible consequences of living in a racist society. The time is now to shoulder the responsibility and to join the fight for racial justice.Erica McKenna, Finnegan’s Mother, said the initiative with the clothing company “reminds us all that we must continue to fight for social justice in every area of our lives.”The partnership comes after President Donald Trump tweeted a version of the boys’ video that was edited to make it seem Finnegan was running away from Maxwell.

The words, “Terrified [toddler] runs from racist baby,” was displayed below in Trump’s video, which has since been removed by Twitter.“As the father of a black son, I am beginning to know the fear that parents of black children have,” Michael Cisneros, Maxwell’s dad, said in the statement. “Maxwell is young now, but to think about him and other black children not returning home because the color of their skin is indescribable.”

“We were fortunate enough to have a video that gave us a platform to use for change that is desperately needed,” he added. “We collaborated with BOY MEETS GIRL to create these t-shirts to help stand up to racism. We will do all we can to make a safer future for our child, and yours.”

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