J.Cole has been tapped as the latest PUMA brand ambassador!
The sports apparel giant announced on Thursday (Feb. 13) that they agreed to terms on a multi-year partnership with the Dreamville leader. There are huge plans on the horizon for 2020.
“Our partnership with Cole is deep-rooted,” said Adam Petrick, PUMA’s global director of brand and marketing. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”
Coinciding with the deal announcement, PUMA is rolling out their Sky Dreamer, the brand’s newest basketball silhouette, which also hits PUMA and Footlocker shelves starting on Thursday as well.
The reimagined Sky Dreamer brings back an 80s PUMA classic with a retail price of $130.
Cole has been spotted in the white sneaker out in public on multiple occasions. Check the moving piece that features Cole’s bball prowess from the very onset as a tike!
People who may not know… Cole can HOOP hoop….
Log on Here to COP THOSE KICKS!