The Hallmark channel came under fire last week for a same-sex couple kiss wedding ad from Zola.com.
Buckling under pressure from advertisers, the network pulled the ad and faced more ire from LGBT activists and such.
Now the channel has reversed their stance and has decided to now run the ad.
The Hallmark Channel on Sunday moved to reinstate ads featuring a same-sex couple that had been removed from the cable network. The decision came after considerable backlash over the initial decision to stop airing the ads from the wedding-planning company Zola.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” Hallmark CEO Mike Perry said in a statement Sunday night. “Said simply, they believe this was the wrong decision.”
“Hallmark will be working with GLAAD [Gay & Lesbian Alliance Against Defamation] to better represent the LGBTQ community across our portfolio of brands,” the statement continued. “The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.”
Ellen chimed in witha question to Hallmark…
Really Hallmark….we are waiting for answers….