.It appears that the bra &panty game ain’t what it used to be. Those looking forward to Victoria’s Secret annual fashion show will have to look elsewhere. The annual holiday event has been CANCELED! Details below!
via USA Today:
L Brands, the parent company of the lingerie retailer, has officially canceled the 2019 show. “We’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show,” CFO Stuart Burgdoerfer said during the company’s third quarter earnings call. The brand said the decision was part of a move to “evolve the marketing of Victoria’s Secret.”
“Given the decline in performance at Victoria’s Secret, we have substantially pulled back on capital investment in that business while we focus on ensuring that our merchandise resonates with customers,” L Brands said in its Q3 earnings report.
So in a nutshell, too much money to produce when you ladies (and beyond) are not opening up them purses!
This opens the door for all you IG fashion ‘designers’ to do some shows and hock your wares on social media I guess….