Just in TIME for Father’s Day! This was Shea Moisture’s ad campaign from LAST YEAR that CELEBRATED STRENGTH and the importance of BLACK FATHERS!!
The campaign titled #MyDadSmiles is shined a light on the special relationship Black fathers have with their children.
The ADVERT features nine different fathers who share their wisdom on love, life and of course fatherhood. The video series gives audiences a rare look into fatherhood from the perspective of Black men.
YouTuber Devale Ellis, known for his series The Ellises, is one of the men featured and shares a piece of wisdom during his video. “A smile from a dad is the universal sign that everything is ok. So I make sure to smile as often as possible because as long as my boys are smiling everything is perfect,” he shares.
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Beyond the unique passions of a dad’s daily life, he always smiles with his kids. This #FathersDay, for @sheamoisturemen we invited 9 dads to share their stories of what makes them smile.“ Happiness is being able to deliver that smile to my kids everyday.” – @iamdevale #MyDadSmiles
It’s CLEAR to see what DEMOGRAPHIC Shea Moisture is REACHING for… The LADIES seem IMPRESSED: