Prada knew EXACTLY what they were doing with this new line. The HIGH END lien is UNDER FIRE for some products that appear to have BLACKFACE imagery!!
The products, part of Prada’s Pradamalia line, were pulled Friday after images surfaced of some merchandise depicting monkey-like figures with black faces and large red lips.
New York-based civil rights attorney Chinyere Ezie spotted the products at the Prada store in Manhattan’s Soho shopping district by happenstance on Thursday after recently returning from a conference in Washington.
While in the nation’s capital, she visited the Smithsonian National Museum of African American History and Culture. She wrote on Facebook that she was struck by how the items looked similar to images she saw in an exhibit on blackface at the museum and that seeing the products left her “shaking with anger.”
As of Friday afternoon, Ezie’s Facebook post had been shared more than 9,000 times.
Prada said in a statement Friday that the Pradamalia products depict “imaginary creatures not intended to have any reference to the real world and certainly not blackface.”
“Prada Group never had the intention of offending anyone and we abhor all forms of racism and racist imagery. In this interest we will withdraw the characters in question from display and circulation,” the statement read.
Ezie said she felt Prada’s response constituted the “same paltry excuses that we’ve heard throughout history about racist imagery,” telling CNN affiliate WABC that Prada is “a multinational, multibillion dollar company. They can do their own research about what these painful images mean. There was no mistaking it, there was no ambiguity.”
The Pradamalia line of products was debuted by Prada last month and are described as “a new family of mysterious tiny creatures that are one part biological, one part technological, all parts Prada,” according to their website. The figure was one of seven characters developed by the fashion house.
Pradamalia imagery can be found on branded keychains, cell phone cases, clothing, jewelry, and various leather goods that range in price from $260 to $860. [CNN]
So PRADA, after all these years in the game,and the MILLIONS you spend on market research, you really thought this was going to FLY? I mean. REALLY? The real reason here is that African-Americans are NOT your CORE demographic, so you could really careless how this would make us feel. WELL… you can keep that APOLOGY and HOPEFULLY, the people of COLOR that do BUY your PRODUCTS will step back and take a LONG LOOK and the NON-BLACKS will do the same.