Ariana Grande BLAZES back with the visual for ‘thank you, next’ which is SMASHING RECORDS all around the world!
It has smashed YouTube’s all-time record for most views in the first 24 hours of release.
The video, an homage to female-driven movies from the early 2000s and as ammased over 60 million views in one day!
This surpasses previous record holder, K-pop supergroup BTS, which notched 45.9 million views for their “Idol” music video in the first 24 hours in August.
In addition, according to YouTube, “Thank U, Next” set the record for most-viewed video that used YouTube’s Premiere scheduling feature with 829,000 viewers watching simultaneously at its peak. Grande fans sent over 516,000 chat messages during the video debut, also a record for YouTube Premieres. The initial traffic spike caused a delay in comments posting to the video, according to YouTube.
The video (on YouTube at this link) is saturated with references to movies “Mean Girls,” “Bring It On,” “13 Going On 30” and “Legally Blonde.” It features cameos by “Mean Girls” actors Jonathan Bennett and and Stefanie Drummond — with Kris Jenner as the dancing/camcorder-brandishing mom. It also includes appearances by YouTube stars Colleen Ballinger and Gabi DeMartino, Jennifer Coolidge (“Legally Blonde”), singer Troye Sivan, and “Thank U, Next” co-songwriters Tayla Parx and Victoria Monét.
The video for “Thank U, Next,” a bittersweet ode to old flames, also includes references to Grande’s exes including “SNL” performer Pete Davidson. The record-breaking video was directed by Hannah Lux Davis.