Colin Kaepernick becomes the face of Nike’s 30th anniversary of the “Just Do It” campaign.
Just as the 2018-19 NFL season is about to BEGIN, NIKE, released a new advertisement for the 30th anniversary of their “Just Do It” campaign, and former NFL quarterback Colin Kaepernick is featured with the line, “Believe In something. Even if it means sacrificing everything.”
ESPN’s Darren Rovell is reporting that Nike has not stopped paying Kaepernick since he last played, and was “waiting for the right moment” to launch something with him. Now that we can say with near certainty Kaepernick will never play in the NFL again, the timing certainly makes sense.
I can’t imagine the NFL will be pleased with this. Nike is the official uniform provider for the league, and this is very much a thumb in the eye for the league. Kaepernick’s collusion grievance is moving to the hearing stage, and plenty will come out during testimony. It might not be entirely damaging, but the league likely would prefer the whole thing go away. Now, one of their most notable sponsors is dropping this ad. I’m sure the NFL’s Park Avenue office is having quite a Labor Day weekend.