#MyDadSmiles- #SheaMoisture’s latest campaign CELEBRATES black FATHERS! [vid]

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Just in TIME for Father’s Day, Shea Moisture’s latest ad campaign CELEBRATES STRENGTH and the importance of BLACK FATHERS!!

The new campaign titled #MyDadSmiles is shining a light on the special relationship Black fathers have with their children.

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The ADVERT features nine different fathers who share their wisdom on love, life and of course fatherhood. The video series gives audiences a rare look into fatherhood from the perspective of Black men.

YouTuber Devale Ellis, known for his series The Ellises, is one of the men featured and shares a piece of wisdom during his video. “A smile from a dad is the universal sign that everything is ok. So I make sure to smile as often as possible because as long as my boys are smiling everything is perfect,” he shares.

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It’s CLEAR to see what DEMOGRAPHIC Shea Moisture is REACHING for… The LADIES seem IMPRESSED:

www.TheGamutt.com

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