#MyDadSmiles- #SheaMoisture’s latest campaign CELEBRATES black FATHERS! [vid]


Just in TIME for Father’s Day, Shea Moisture’s latest ad campaign CELEBRATES STRENGTH and the importance of BLACK FATHERS!!

The new campaign titled #MyDadSmiles is shining a light on the special relationship Black fathers have with their children.


The ADVERT features nine different fathers who share their wisdom on love, life and of course fatherhood. The video series gives audiences a rare look into fatherhood from the perspective of Black men.

YouTuber Devale Ellis, known for his series The Ellises, is one of the men featured and shares a piece of wisdom during his video. “A smile from a dad is the universal sign that everything is ok. So I make sure to smile as often as possible because as long as my boys are smiling everything is perfect,” he shares.



It’s CLEAR to see what DEMOGRAPHIC Shea Moisture is REACHING for… The LADIES seem IMPRESSED:


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