NEW VIDEO: #JCole ‘ATM’ [vid]

In J. Cole’s latest video from the just-released ‘K.O.D.’, we get to see a DIFFERENT side of Cole..a more playful yet still insightful Cole. In the video for ‘ATM’ which was directed by Cole and Scott Lazer, we see a SURREAL quest for the all mighty dollar and the TRAPPINGS that money brings forth. It starts off with children on a vessel made of drugs in pursuit of MONEY, then shifts to Cole’s character following a path lead my the pursuit of MONEY and what could happen if you chose the wrong path. Though playful, there is, like in MOST of Cole’s music and videos–a lesson to be learned. TAKE a LOOK and enjoy the QUIRKIER side of Cole.

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