The REAL truth behind #CardiB’s GOLD plaque in HOURS of album release–a TECHNICALITY! [details]

cardiB-invasionofprivacy-thegamutt

The WAIT is OVER, Bardi Gang can CELEBRATE the release of Cardi B’s DEBUT album, ‘Invasion of Privacy’!  I was always rooting for Cardi.  Her story is like a HIP HOP fairytale to say the least.  ‘Bodak Yellow’ is 5x PLATINUM, she has BROKEN records and still GOING!  But I am going to be HONEST, after SUBSEQUENT singles did not reach the METEORIC success of ‘Yellow’, I was a bit WORRIED for her.  I thought, was it all a FLUKE?  Can she MATCH the SUCCESS of her debut single?  Are they RUSHING the project to appease the fan base?  But once I listened to the album this morning, I realized–it’s a SOLID DEBUT!  There is a lot of thing RIGHT about this album, far more RIGHT than wrong.  Fans would later be even more ELATED to find out that after just a few hours of its release, the project was already certified GOLD by RIAA!

WOW!  That many units sold that quickly you may think?  Well… not exactly.  The REAL FACTOR that catapulted ‘Privacy’ to GOLD status so quickly boils down to a new TECHNICALITY!  This is the REAL reason the  album is GOLD…follow me now…

NOW before anyone EXCLAIMS that we are HATING on Cardi’s SUCCESS, it begs the question, HOW?  How so QUICKLY!?

Although impressive the accomplishment derives from a new technicality  and that TECHNICALITY involves the new way we count for STREAMING. Since lead single “Bodak Yellow” has gone five times platinum, and ten songs count for one album equivalent sale, Invasion Of Privacy officially boasts five-hundred thousand units sold – exclusively on the strength of one POWERFUL single!

Quick Math: 1,500 Song Streams = One Album Sale

So does that take the THUNDER out of her PLAQUE? Not too much. I mean the project is a good project and it was DESTINED to go GOLD anyways. We have to remember the factor that STREAMING is a BIG REASON a lot of ACTS are earning GOLD & PLATINUM plaques in the manner that they are. Going GOLD in 2018 is far EASIER than it was say, 2000. Back then the artists had to as Iyanla says, ‘DO THE WORK’. We as consumers had to as well..we were the ones trekking to the stores on TUESDAYS back then for the new releases on CD! Case in point:

via HNHH:
It’s 2003. 50 Cent has just dropped Get Rich Or Die Tryin’. Sure, the album was circulating on KaZaa, WinMX, Limewire and the like, but people were actually making the trek to record stores to buy it; the first week sales weighed in at 872,000, which were followed by a subsequent week of similar numbers. If you think about it, that’s a lot of people, especially when you consider the fact that a CD cost, on average, the same price as a streaming subscription.

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Nowadays, music consumers have everything available the moment it drops, for a meager fee of ten or so monthly dollars. In years past, one had to weigh their options carefully; if two or three must-have albums dropped in the same month, only the fiscally responsible could truly prosper. Remember, this was also an era where music downloading ran rampant, and relevant singles were largely consumed through mediums like Much Vibe and BET.

Sure, the principles remain the same. An artist drops a single and accompanying video, and proceeds to reap the benefits. Yet remember our statistics – one hundred and fifty streams equals one paid song download. Ten paid song downloads equate to an album equivalent sale. Therefore, 1,500 songs equate to one album download. Nowadays, artists are literally relying on the momentum of their singles to boost their album sales; as Joyner Lucas raps on his “Gucci Gang” freestyle, “Atlantic told me that my flow a hundred, but my album ain’t come unless I got a fuckin’ single.”

Consider some of the recent albums to celebrate gold and platinum status. Logic’s Everybody, which featured the massive single “1-800-273-8255.” G-Eazy’s The Beautiful & Damned, which featured “No Limit” and “Him & I.” Migos’ Culture 2 went platinum in six weeks, thanks to a mix of “Motorsport,” “Stir Fry,” and of course, a clever use of “stream trolling.” These albums were well represented by their singles, which proceeded to infect the world over. Yet something still doesn’t quite settle well – after all, we’re living in a time where one viral song can ultimately dictate the fate of an entire project. Isn’t that somewhat misrepresentative?

Contrast that with the aforementioned Get Rich Or Die Tryin. Not unlike some of these modern-day commercial successes, 50 Cent’s debut featured one of the biggest hip-hop singles of the decade, “In Da Club.” Yet the Dre produced banger felt like one part of a greater whole; the album’s legacy is a testament to that fact. Fans still think of that album as a cohesive body of work, despite the strength of its myriad singles. As of now, the album currently stands at eight times platinum, and you’d be hard pressed to find somebody who doesn’t respect it as a crowning musical accomplishment.

Of course, that’s not to take anything away from the artists earning their plaques. A Boogie Wit Da Hoodie, for example, recently secured his fifth plaque for The Bigger Artist, which featured the hit singles “Drowning.” A Boogie’s seemed to move in shadows, and his debut album was widely respected on both the critical and commercial fronts; in many ways, his story seemed reminiscent of the so-called Platinum Era, where positive word of mouth propelled sales. It’s sort of reminiscent to when an album like Xzibit’s Restless or Krayzie Bone’s Thug Mentality 1999 hit the hallmark; what they lacked in star power, they made up for with cohesive vision and quality music. Artists like 6Lack and Russ have also earned well-deserved plaques, and neither have had to resort to the stream-trolling game.

Either way you look at it, Cardi B still went gold in a single day. On that note, I leave you with these open questions. Do you feel as if the once-coveted platinum plaque has lost its luster? And if the answer is yes, how can we help restore the honor to its former glory?

For your viewing pleasure, here is a list of some of the albums to have earned platinum plaques in a pre-streaming era. If you’re a self-proclaimed hip-hop historian, you should do yourself a favor and sift through the contents. While it’s not entirely complete, it does paint a picture of a simpler time, when people actually had no qualms about spending money on quality music.

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50 Cent – Get Rich Or Die Tryin
50 Cent – The Massacre
2Pac – Strictly 4 My N.I.G.G.A.Z..
2Pac – Me Against the World
2Pac – All Eyez on Me
2Pac – The Don Killuminati: The 7 Day Theory
BG – Chopper City in the Ghetto
Big Pun – Capital Punishment
Big Pun – Yeeeah Baby
Bone Thugs-n-Harmony – E. 1999 Eternal
Bone Thugs-n-Harmony – The Art Of War
Bone Thugs-n-Harmony – BTNHResurrection
Busta Rhymes – The Coming
Busta Rhymes – When Disaster Strikes…
Busta Rhymes – E.L.E. (Extinction Level Event): The Final World Front
Busta Rhymes – Anarchy
Busta Rhymes – Genesis
Cam’Ron – Come Home With Me
D12 – Devil’s Night
DJ Quik – Quik Is The Name
Dr. Dre – The Chronic
Dr. Dre – 2001
DMX – It’s Dark & Hell Is Hot
DMX – Flesh Of My Flesh, Blood Of My Blood
DMX – And Then There Was X
DMX – The Great Depression
DMX – Grand Champ
E-40 – In A Major Way
Eminem – The Slim Shady LP
Eminem – The Marshall Mathers LP
Eminem – The Eminem Show
Eminem – Encore
Eve – Scorpion
Fabolous – Ghetto Fabolous
Fat Joe – Jealous Ones Still Envy (J.O.S.E.)
Ghostface Killah – Ironman
GZA – Liquid Swords
Ja Rule – Venni Vetti Vecci
Ja Rule – Rule 3:36
Ja Rule – Pain Is Love
Ja Rule – The Last Temptation
Jay-Z – Every Solo Album He’s Ever Done (thirteen)
Juvenile – 400 Degreez
Juvenile – Tha G-Code
Juvenile – Juve the Great
Krayzie Bone – Thug Mentality 1999
Lauryn Hill – The Miseducation of Lauryn Hill
Lil Wayne – The Block Is Hot
Lil Wayne – Tha Carter II
Lil Wayne – The Carter III
Lil Wayne – Tha Carter III
Lil Wayne – Tha Carter IV
Lloyd Banks – The Hunger For More
Ludacris – Back For Da First Time
Ludacris – Word Of Mouf
Ludacris – Chicken-n-Beer
Method Man – Tical
Method Man – Tical 2000: Judgement Day
Missy Elliott – Supa Dupa Fly
Missy Elliott – Miss E… So Addictive
Missy Elliott – Under Construction
Nas – Illmatic
Nas – It Was Written
Nas – I Am…
Nas – Stillmatic
Nas – God’s Son
NWA – Straigth Outta Compton
Nelly – Country Grammar
Nelly – Nellyville
Notorious B.I.G – Ready to Die
Notorious B.I.G. – Life After Death
Obie Trice – Cheers
OutKast – Every Album
Redman – Doc’s da Name 2000
Scarface – The Diary
Scarface – The Untouchable
Scarface – My Homies
Snoop Dogg – Doggystyle
Snoop Dogg – Tha Doggfather
Snoop Dogg – Da Game Is to Be Sold, Not to Be Told
Snoop Dogg – No Limit Top Dogg
Snoop Dogg – Tha Last Meal
St. Lunatics – Free City
The L.O.X. – We Are The Streets
Warren G – Regulate… G Funk Era
Xzibit – Restless
Wu-Tang Clan – Enter the Wu-Tang (36 Chambers)
Wu-Tang Clan – Wu-Tang Forever
Wu-Tang Clan – The W
Young Buck – Straight Outta Cashville

-by @FindlayMitch

Think about the IRONY here.  Some NEW SCHOOL artists have gone on RECORD to DOWNPLAY the contributions of some of our HIP HOP PIONEERS, while RAPPING or MUMBLING about all the MONEY, CARS, JEWELRY they have.  When in ESSENCE the PIONEERS had to WORK HARDER and reaped less of the benefits of the MUSIC INDUSTRY.  HAD THERE been no backs for them to stand on, a lot of them would not be REAPING the benefits they are for doing considerably LESS work. Nowadays, the TRADITIONAL STREET TEAMS behind the artist can be downsized to a few devoted ‘FRIENDS’ that can work SOCIAL MEDIA platforms for spins!  And if you are CRAFTY enough, you can TOTALLY manipulate SALES with an ALGORITHM in a computer program!  Look how far we have come and how far OFF BASE we have shifted….

 

www.TheGamutt.com

 

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