SnapChat is UNDER FIRE after an AD that seemed to MOCK Rihanna and Chris Brown’s 2009 domestic abuse case ran recently.
Snapchat stocks dropped by nearly 5% on Thursday after Rihanna called out Snapchat for running an ad that made light of domestic violence by referencing the 2009 incident when the singer’s then-boyfriend Chris Brown violently physically assaulted her.
The ad immediately received vocal backlash on social media, with notables like Chelsea Clinton coming forward to question Snapchat’s judgment in choosing to run the ad. Snapchat deleted the ad on Tuesday and issued a statement and apology to the BBC, stating: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
This didn’t stop Rihanna from critiquing the company’s judgment; on Thursday morning, the singer took to her Instagram story, where she offered her thoughts on the matter.
Rihanna responding to Snapchat’s ad. I can’t believe they did this. pic.twitter.com/TpHQIXTm4j
— Gennette Cordova (@GNCordova) March 15, 2018
Following Rihanna’s comments on the controversy, shares of Snap Inc. have dropped nearly 5%. This isn’t the first time this year that Snap Inc. has felt the star power of a celebrity affect their holdings; in February, Snap stocks dropped over 7% after Kylie Jenner sent a dismissive tweet about Snapchat.
— N∆TE (@NathanNAVY) March 15, 2018
There is POWER in that mighty NAVY, right!?